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The Big Green Apple | Ben Jervey | Talks at Google

1,669 views · Published 13 June 2007 · 52:52 · Indexed 4 November 2026

Channel: Talks at Google · 2007 · Howto & Style

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Ben Jervey, author of "The Big Green Apple: Your Guide to Eco-Friendly Living in New York City," joins Authors@Google to celebrate Earthy Day 2007.

Information about the book:
Plenty of New Yorkers want to lessen their share of environmental burden, but simply don't know where to begin. The Big Green Apple: Your Guide to Eco-Friendly Living in New York City provides simple ways you can make a difference. With it, you'll discover a comprehensive set of tips and strategies of how to adopt a lower-impact life without compromising your comfortable and cool urban lifestyle. You'll also find profiles of organizations, businesses, and individuals around the city committed to bringing NYC a brighter shade of green, as well as a comprehensive directory of green goods and services throughout the five boroughs.

"By most accounts, New York is already America's greenest city, simply because people live in smaller homes and rely on public transit. But with the help of Ben Jervey's comprehensive guide, New Yorkers can now take that unconcious environmentalism and extend it with a few powerful modifications of their ways of life. If they do, then someday Gotham will join places like Oslo and Stockholm as truly ecological metropolises." -Bill McKibben, author The End of Nature

Covering energy consumption, food, household products, transportation, events, clothing, recycling, recreation, and much more, The Big Green Apple presents easy-to-understand information about the environmental implications of typical city life, and offers pratical advice for improving one's own relationship with the city's greater ecology.

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