Analysing Red Bull's social media clicks using Tableau

1,858 views · Published 2 December 2013 · 11:43 · Indexed 21 October 2026

Channel: Tableau · 2013 · Science & Technology

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Red Bull sells energy drinks. It also happens to be one of the most successful brands on the planet thanks to its superb lifestyle marketing. In any given month, thousands of Red Bull's links are clicked on. In this video, we use Tableau Desktop to analyse clicks on http://win.gs - the Bitly-powered URLs that Red Bull use to share content.

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