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Machine Learning the Product by Boxun Zhang, Senior Data Scientist @GoEuro, ex-Spotify

1,304 views · Published 27 August 2018 · 27:08 · Indexed 10 November 2026

Channel: Startupfood · 2018 · Science & Technology

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By Boxun Zhang, Senior Data Scientist @GoEuro, ex-Spotify
http://bit.ly/2PFdJLN

You can find the slides here: http://bit.ly/2P5HKmK

Here's the thing about A/B testing: everyone's using it to learn and iterate on their product fast, but in truth, traditional A/B testing techniques have their limits. 😁 Most often, it only offers superficial learning. Sure, the size of an effect is measured but often the cause of the effect remains unknown. In this talk, Boxun will introduce a machine learning approach for analyzing A/B test which he developed while working at Spotify. This method will help you derive a lot more understanding from A/B tests for deeper insights, and happier users!

Boxun Zhang is currently leading the data science team at GoEuro. Previously, he worked in data science at Spotify and SoundCloud. His work has been mainly focusing on the measurement and modeling of user behavior, machine learning, and experimentation.

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