How to Build a Revenue Growth Engine For Your Startup
3,429 views · Published 22 October 2018 · 8:29 · Indexed 26 September 2026
Channel: Dan Martell · 2018 · Howto & Style
What can you learn today to get the most growth in your SaaS business? In this video, I'm going to deconstruct my top 5 takeaways from the best book on business growth you've never heard of. DOWNLOAD: The Weekly Sync™ Format - Run Your Weekly Team Meetings Following This Structure Easy, Fast & Productive - http://bit.ly/2CjfdHo --- Let's connect on... + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell --- I’ve nerded out to over 1,000 business books. Of course, there’s the *obvious* classics like Traction, Scaling Up, and Good to Great. But there’s also this little-known, underground classic that I REFUSE to let any of my private coaching clients do without. It’s so *under the radar* that at last count, it had a whopping total of 9 Amazon reviews (all of them 5 stars by the way...) It’s called Extreme Revenue Growth by Victor Chang, and it’s pretty much required reading for any SaaS founder truly serious about their company’s growth. If there’s one book you want to obsess over this month, I recommend this one takes up prime real estate on your night table. But for now, I wanted to share the 5 key components that can make the quickest impact on your company. At a high level, the 5 key components of extreme revenue growth are: 1. Target a customer who’s aware of their problem 2. Promise your company makes 3. Distribution channels 4. Product that fulfills a promise 5. Sustainable competitive advantage If you want to save yourself from years of unnecessary struggle, I suggest paying particular attention to #4. You can have the best marketing in the world, make the most attractive promises, and have the widest distribution channels and affiliate partners in the industry… But if your product isn’t delivering on the big promise… you’re essentially digging your own digital grave. But when done right, you’ll leverage what I call “viral word of mouth” or VWOM… which not only delights your customer base but creates an army of evangelists that create an amplification effect for your product. If you don’t yet have “VWOM” working for you, you’ll want to pay special attention to how to create it. It’s one of the single biggest factors in extreme growth -- and what has allowed startups like BioTrust out of Austin to grow to over 100M+ in revenue in under 4 years. Give the full episode a watch here and let me know in the comments which component of extreme revenue growth you’ll be focusing on in the coming weeks. Dan “playing the underground hits” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/oj3lSBxKixo ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is way out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric, and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce, and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. DOWNLOAD: The Weekly Sync™ Format - Run Your Weekly Team Meetings Following This Structure Easy, Fast & Productive - http://bit.ly/2CjfdHo
