Look Who it Was Random video

Twitter Corporate Success Stories Case Histories - Patrick Schwerdtfeger

694 views · Published 18 October 2009 · 2:32 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Education

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses a few corporate success stories on Twitter.  In particular, he discusses Whole Foods, Dell Outlet and Jet Blue.  All three companies have established impressive Twitter identities and are using it to enhance their business and improve their bottom line, all while engaging their communities in an authentic and transparent way.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about case histories where corporations have used Twitter effectively.  Whole Foods uses Twitter to participate in the conversation about organic food.  Dell Outlet uses Twitter to clear out old inventory.  Jet Blue uses Twitter to engage with people who might be upset with their competitors (like Southwest or United).  All three are creative uses of Twitter that we can all learn from.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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