Look Who it Was Random video

How To Win Clients And Influence Markets with QR Codes

451 views · Published 15 November 2018 · 5:46 · Indexed 28 October 2026

Channel: REtipster · 2018 · Education

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See the full blog post at: https://retipster.com/qrcodes

Check out Scout at: https://www.sendwithscout.com

If you're like most people, you've probably seen QR codes plastered all over billboards, business cards, magazine ads (and a lot of other places) for years now.

These hideously ugly "Quick Response" codes are nothing new, but over the past decade, people and companies started getting more and more creative with where and how they use them.

I'll be the first to admit - I generally don't do anything with QR codes when I see them (because they're usually not explained well and I have no idea what will happen if I scan them)... but it wasn't until just recently that I realized - these things can be used for all sorts of different purposes and placed on all kinds of different things.

I've started playing around with QR codes in some of my recent direct mail campaigns and in the process, I've realized - with a little bit of creativity and planning, they can actually be quite useful.

Not long ago, I got an email from a guy named Jordan Crawford. He runs a direct mail service called Scout.

I haven't used Scout before - but from what I've seen of the service, they're doing some pretty innovative things with direct mail that I've never seen before.

They can generate a unique QR code for every individual recipient on a mailing list. Each QR code is designed to convey a very specific message to each person and track which recipients are scanning the QR code with their phone.

This kind of sophistication is WAY above and beyond what I've done with QR codes in my direct mail campaigns, but it's fascinating when you realize what's possible with this technology.

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