The Psychology of Financial Loss

1,066 views · Published 3 July 2018 · 0:34 · Indexed 24 October 2026

Channel: TD · 2018 · Education

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Roller coaster markets mean many are seeing their portfolios go up and down. Host Kim Parlee talks to Dilip Soman, professor and director of the Behavioural Economics in Action Centre at the Rotman School of Management, about the psychology of losses and how your brain impacts your bottom line.

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