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Isuzu Launches 2017 Isuzu D max in Cebu City - Industry News

2,303 views · Published 6 October 2016 · 3:49 · Indexed 8 November 2026

Channel: Auto Focus · 2016 · Autos & Vehicles

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Isuzu Philippines Corporation has recently launched the 2017 Isuzu D-MAX 3.0L LS at SM City Cebu Activity Center. The new D-MAX reflects the athletic, family-oriented and handsome qualities of its latest brand ambassador — sportsman, actor, model and host Derek Ramsay who was also present during the launch.

Art Balmadrid
                               SVP – Sales Division
                               Isuzu Philippines Corporation
“We are now here, right here in Cebu for the launching of the 2017 Isuzu D-MAX Pick-up. As you remember we launched it initially in Metro Manila, now we are here in Cebu to do the, exactly the same thing. We are together here with the brand ambassador of the D-Max which is Mr. Derek Ramsay. And we are hoping that with this launch of the D-MAX here in Cebu, we will of course definitely generate additional sales of the pick-up right here in Cebu.”

The 2017 Isuzu D-MAX LS is still powered by 4JJI-TC (HI) diesel engine. Equipped with a Variable Geometry System (VGS) turbocharger and intercooler, this inline four-cylinder, 3.0-liter, Common Rail Direct Injection engine produces maximum power of 163 PS @ 3,200 rpm and 380 Nm of torque @ 1,800 – 2,200 rpm. 

Joseph Bautista
                               Division Head – Business Development
                               Isuzu Philippines  Corporation
“Cebu is one of our biggest market for the D-MAX. We are probably selling 10% of our D-MAX here in Cebu and we're very happy with the reception of the crowd when we introduced the D-MAX and the brand ambassador today here at SM Cebu. The D-MAX now comes with, in a very handsome package, very dynamic, very aggressive with the new front face starting with the front combination lamp with the daytime running light with new grilled, new bumper, new fog lamps. On the side we are introducing a bigger and better-looking alloy-wheels, size 18 alloy wheels and size 18 tires. At the back, the tailgate has been also been modified to come up with a spoiler-type appearance. Also, we have added a lot of features on the 2017 Isuzu D-MAX starting with the passive engine Push Start System which we have carried out from the MU-X. We also have Auto Climate Control. We also have Hill Start Assist and Electronic Stability Control. All these now makes the D-MAX tougher and sportier-looking than the previous model.”




The 2017 Isuzu D-MAX 3.0L LS is available in Venetian Red, Cosmic Black, Titanium Silver, Splash White and new Obsidian Gray paint colors. It comes with a three-year/100,000-kilometer warranty or whichever comes first. Prices are pegged at P1,554,000 for the D-MAX 3.0L LS 4x4 A/T; P1,484,000 for the D-MAX 3.0L LS 4x4 M/T; P1,243,000 for the D-MAX 3.0L LS 4x2 A/T; and P1,173,000 for the D-MAX 3.0L LS 4x2 M/T.

Art Balmadrid
                               SVP – Sales Division
                               Isuzu Philippines Corporation
“I would like to invite your televiewers to please do visit all the dealership of Isuzu to see about the latest 2017 Isuzu D-MAX, but not only that. We also have the product lines like the Crosswind plus the entry of our MU-X in the SUV category so you can also test drive any vehicles because all of these nationwide dealerships have their own unit so i'm very confident that you will come to appreciate the latest from the Isuzu product lines.”

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