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Turning the ordinary into the extraordinary: Adrian Westaway at TEDxLondonBusinessSchool

2,716 views · Published 1 May 2014 · 9:25 · Indexed 27 September 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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Adrian is the founder of Special Projects, a design and invention studio based in London, and previously ran the award winning design studio, Vitamins. Adrian uses technology to make magic. His background in Electronic Engineering and Industrial Design, combined with the fact that he is a full member of the Magic Circle, help him to understand how things work, and how they will work in the future. Adrian has worked as a technology consultant for creative collective Greyworld and the BBC, as well as for consumer electronics brands including Samsung, Nokia and BlackBerry, work which has taken him everywhere from Seoul to Vermont to Vienna -- always with a pack of cards in his back pocket. He is currently developing a computer vision based Calendar made of entirely out of Lego, and teaching Magic and Design workshops worldwide. 

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