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Graphic Design 103: Typography: More Than Simply Letters - 13. Rivers

543 views · Published 13 February 2014 · 2:08 · Indexed 4 October 2026

Channel: macProVideoDotCom · 2014 · Education

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Graphic Design 103: Typography: More Than Simply Letters by Mark Gatter
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We all know what happens when we let our software do ALL the work, right? You get that awful disease called Presetitus: a condition where your creative work is indistinguishable from everyone elses. 

Although most software can make some good, generic typographical decisions, it is up to you to deploy all the available tools to enhance the communicative power of your ideas and to make your type as readable as possible! To do so, you must become an expert in typography. So, lets get started:

This course by designed by graphics expert Mark Gatter immerses you deep into the art and craft of typography. You first get a little important history from hand-drawn words to the Guttenberg bible. You see learn about typographys development over time from moveable type to offset litho through to digital type realized in Adobe Illustrator and Photoshop. Most of all you see how and WHY these techniques were developed and what they mean to you in todays technological world.

With this time-proven knowledge in your graphics toolbox, you then move onto the section on Typefaces and Fonts. This where Mark explains these myriad techniques that infuse simple words and letters with intention and impact . You learn about the power of font choices. You see how to enhance readability using leading, You get lessons on the aesthetics of Kerning and much, much more. Most all you see these concepts in action with tons of excellent examples and in-depth explanations.

Theres so much learn in this course that mere words do it no justice! So just sit back, switch on HD, hit the play button and get ready for some great typographical inspiration delivered by the always thoughtful and entertaining master of all things graphic: Mark Gatter!
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