Lars Ulrich: Building Metallica | OMR Festival 2018 - Hamburg, Germany | #OMR18
1,647 views · Published 20 June 2018 · 21:51 · Indexed 20 September 2026
Channel: OMR · 2018 · Science & Technology
Building Metallica: There isn’t a more iconic metal band in the world than Metallica. And in 2018, drummer and founding member Lars Ulrich took the OMR Conference stage. In 1981 he founded Metallica with James Hetfield and after more than 30 years, Metallica is still going strong selling out shows around the world. Their latest album "Hardwired...To Self-Destruct" went platinum in the US. Ulrich is not only one of the world’s most respected drummers, but he’s also in charge of the business side of the band—and he’s not afraid to stand up for his band’s rights and interests as evinced by the Napster case in 2001. --- #OMR20 is approaching fast! Be part of the OMR Festival 2020, Europe's leading digital marketing event, on May 12 & 13, 2020 in Hamburg, Germany: http://bit.ly/OMRfestival20 --- Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: http://bit.ly/OMRhomeEn --- OMR Festival: http://bit.ly/OMRfestival20 OMR Daily: http://bit.ly/OMRdailyEn OMR Events: http://bit.ly/OMReventsEn OMR Podcast: http://bit.ly/OMRpodcastEn --- OMR Facebook: http://bit.ly/OMRfacebookEn OMR LinkedIn: http://bit.ly/OMR-linkedin OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter
