Wacom Talks - Customer Empathy

3,127 views · Published 24 April 2018 · 2:01 · Indexed 21 September 2026

Channel: Wacom · 2018 · Science & Technology

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Wacom CEO Nobu Ide and the engineering/ design team answer the question "How do we involve real customers in our product design process?"

Topics that are covered:
Core customer needs and workflow – first and foremost
Foreseeing future needs and wants
Dialogue with the customer and feedback integration

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