Best Book for Lawn Business Success | Pumpkin Plan

2,998 views · Published 16 January 2017 · 2:24 · Indexed 30 September 2026

Channel: Florida Turf Pros · 2017 · People & Blogs

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Here are the best books I read in 2016.  These are all great reads, and I suggest them all, but if there was only ONE BOOK I would want you to know about, it is the Pumpkin Plan by Michael Michalowicz.

Small Business Motivation Book:
Blue Collar Gold, Mark Stoner

Best Sales Books:
The Ultimate Sales Letter, Dan S. Kennedy.
No B.S. Direct Marketing, Dan S. Kennedy
No B.S. Grassroots Marketing, Dan S. Kennedy
Cashvertising, Drew Eric Whitman

Best Personal Growth Books:
Essentialism, Greg McKeown
The One Thing, Gary Keller

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