Are You a Photographer or a Marketer? You Have to Be Both! with Sal Cincotta
744 views · Published 2 February 2018 · 4:57 · Indexed 28 October 2026
Channel: Behind the Shutter · 2018 · Education
https://www.behindtheshutter.com/are-you-a-photographer-or-a-marketer-you-have-to-be-both/ Without marketing, you are dead on arrival. There is no greater truth in business. I know that’s not what you want to hear. I am not here to sugarcoat things. I know you want to believe that if you only offer the best product, you’ll hit your stride and end up killing it out there. But the sea of broke photographers should be a sobering sight to you. Marketing is messaging. It’s that’s simple. Don’t overcomplicate it, which is easy for us to do. Yes, it’s social media, it’s bridal shows, it’s magazines, it’s networking, but all these things can be described in a single word: messaging. You must communicate the benefit of your product or service to potential customers. I am sure you are sitting there right now thinking, well, duh, Sal, the benefit is obvious, it’s our great images. Blah blah-de-blah blah. No one cares or even hears you.
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