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Driving slow in the fast lanes of fashion: Mari Stølan at TEDxOslo 2013

3,962 views · Published 15 November 2013 · 7:31 · Indexed 25 September 2026

Channel: TEDx Talks · 2013 · Nonprofits & Activism

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Mari Stølan is a communication designer and co-founder of the Norwegian clothing label SØLV, founded in 2010. With a slower approach to fashion, SØLV offer pre-order only collections, letting their customers discover the value of anticipation and at the same time avoiding over-production completely.

SØLV is part of a global makers movement reinventing retail by erasing the originally huge and costly gap between maker and end-costumer. Through the use of internet and innovative funding options like e.g. crowdfunding/pre-ordering, makers are able to create high-quality products with specific users in mind. By doing so, taking part in a sustainable route in retail, creating longer lasting products with an open and often more local value-chain .

In 2013 SØLV was nominated for Best Norwegian Designer by the award "Nåløyet", and the "Young Talent Award" hosted by The Norwegian Design Council.

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