Look Who it Was Random video

Valentyna Melnyk: Customer Loyalty | Big Issues in Business

875 views · Published 14 May 2015 · 3:26 · Indexed 28 October 2026

Channel: Massey University - Te Kunenga ki Pūrehuroa · 2015 · Film & Animation

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Customer loyalty is in decline, and the research shows that most loyalty programmes are not successful. So what can businesses do to help turn their programmes around?
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Find out more about Massey University’s Business School: http://bit.ly/1rAUJPT
Find out more about Associate Professor Valentyna Melnyk: http://bit.ly/1KOXoe9


Big Issues in Business playlist: https://www.youtube.com/playlist?list=PLWDFES5j_g3rcfGWI4pkca-VCh-nIPlML

Other videos in this series: 
Leadership: https://youtu.be/ygFe0H7MqyA
Big Data and Business Analytics: https://youtu.be/fHBZhoFWi3I
Director’s Obligations: https://youtu.be/JC6gzIIR-L8
Entrepreneurship and Innovation: http://bit.ly/1vLxm6O
Diversity Management is Dead: http://bit.ly/1wY3VzT
Political Risk: http://bit.ly/1sasqsH 
Measuring the Return on Marketing Investment: http://bit.ly/1Bx6HxI
The Living Wage: http://bit.ly/1yz4UST


Connect with Massey University:
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Massey's Instagram: http://instagram.com/masseyuni
Massey's LinkedIn: http://www.linkedin.com/company/massey-university
Massey's Website: http://goo.gl/99KfgQ

Disclaimer: http://goo.gl/hwAbwu
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Thanks to 90 Seconds for the production of these videos.
Find out more about 90 Seconds by visiting their website: http://90seconds.tv/

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