Ulric Wong | Online customer targeting as a classification problem
595 views · Published 6 October 2016 · 37:52 · Indexed 12 November 2026
Channel: PyData · 2016 · Science & Technology
PyData Carolinas 2016 Predicting user actions is a challenging and important part of any online advertising business. The rarity of some user actions introduces problems of class skew, overfitting, and data censoring to modeling efforts. This presentation will delve into the business problem and walk through an example of fitting a predictive model to online advertising data provided by Maxpoint. 00:00 Welcome! 00:10 Help us add time stamps or captions to this video! See the description for details. Want to help add timestamps to our YouTube videos to help with discoverability? Find out more here: https://github.com/numfocus/YouTubeVideoTimestamps
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