Archive: UW Four Peaks - Jeff Brotman
2,209 views · Published 12 September 2013 · 22:37 · Indexed 24 October 2026
Channel: UW Video · 2013 · Education
Jeff Brotman got a law degree so that he wouldn't have to work at his father's store. Still, somewhere along the way, he ended up co-founding a national retail empire. Costco is famous for the four hundred million dollars in toilet paper it sells a year. And the $1.50 hot dog and soda special that hasn't changed in price since 1985. But beyond all the good value, it is Brotman's good values that endear Costco's nearly seventy million members to the company. This may irritate Wall Street, yet it's also what has made Costco such a success, and Brotman a good civic citizen in the Pacific Northwest The University of Washington is committed to ensuring digital accessibility in our services, programs, and activities. If you encounter accessibility barriers using videos found on this channel, please contact UW Video at uwvideo [at] uw [dot] edu.
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