Look Who it Was Random video

How Nike took a soccer event social with #RiskEverything

1,567 views · Published 15 August 2014 · 2:57 · Indexed 26 October 2026

Channel: NewTek · 2014 · Film & Animation

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Soccer is big in Europe. In fact, for many teenagers, it’s pretty much an obsession. The only thing that competes is their use of social media. So when Nike’s #RiskEverything tournament came to London in May, it was a chance to blend many teenagers’ two favorite pastimes into one social phenomenon. But how? XYZ, local event organisers for Nike in London, showed Nike’s campaign managers what NewTek TriCaster and 3Play systems could do with video content on the big screen and on social media - at the same time. Learn more about TriCaster visit: https://www.newtek.com/tricaster/ and to learn more about 3Play visit: https://www.newtek.com/3play/

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