Marketing Case Insight 14.1: RAKBANK
724 views · Published 26 March 2014 · 13:38 · Indexed 30 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
Banali Malhotra, Head of Marketing at the National Bank of Ras Al-Khaimah (RAKBANK), speaks to Paul Baines about how the bank sought an advantage in the fiercely competitive UAE credit card market by improving relationships with its customers. RAKBANK is a highly successful bank in the United Arab Emirates. It is one of the fastest growing and most dynamic banks in the UAE, offering a wide range of personal and business banking services. This video case study corresponds to Chapter 14 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
More from this channel
-
3:57
The Real Story of Operation Mincemeat | Denis Smyth
-
4:29
Meet Sheelagh Heugh, A Biomedical Scientist | Sheelagh Heugh
-
3:30
How Did People in the Early Modern Period Define Fulfillment? | Keith Thomas
-
6:13
In conversation with Peter Atkins | Oxford Academic
-
2:28
How are Scientific Words in the Oxford English Dictionary Revised? | Jeremy Marshall
-
2:22
Adding American Slang to the Oxford English Dictionary | Jesse Sheidlower
-
2:32
The Importance of Studying Cruelty | Kathleen Taylor
-
4:15
Andrew Robinson - Sudden Genius