Marketing 19.1: Livity
370 views · Published 8 May 2014 · 14:41 · Indexed 31 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
How should organizations design their communications campaigns when targeting hard-to-reach non-traditional communities? Callum McGeogh, Creative Director of Livity, speaks about the organization's unique setup and the work they undertook for their client Childline, the national telephone helpline of the UK children's charity NSPCC. Livity is a youth engagement agency working with young people to co-create campaigns, content and communities, seeking to make a measurable, positive impact on the lives of young people. This video case study corresponds to Chapter 19 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
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