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Taking Environmental Messaging to the Next Level | Jennifer Lynes | TEDxUW

669 views · Published 10 April 2018 · 18:44 · Indexed 24 September 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

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Professor Jennifer Lynes uses a marketing lens to suggest 'five things we need to get right' in order to create change. In the early 1990s Professor Jennifer Lynes had the idea to combine a business degree with an environment degree long before sustainability went mainstream. Two decades later she continues to demonstrate leadership in sustainability through her research, teaching and long-standing support of community initiatives. As past Chair of REEP Green Solutions and director of Canada’s leading undergraduate program in environment and business at the University of Waterloo, she has a reputation for turning ideas into action. Prof Lynes’s research focuses on the intersection of sustainability and marketing, particularly with respect to the live music industry. She has collaborated with musician Jack Johnson and Hillside Festival, been a green roadie on the U2 Joshua Tree tour and worked on numerous projects with Live Nation. She is a co-founder of the Sustainable Concerts Group. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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