Digital Influencers: Beyond The Buzzword / Hallie Harris from Epic Signal - Creative Summit
1,592 views · Published 30 June 2017 · 31:08 · Indexed 8 November 2026
Channel: The One Club for Creativity · 2017 · Nonprofits & Activism
The debate about influencer marketing tends to be binary: Does it work or not? But like any advertising strategy, execution is key. In this talk, Hallie Harris, Managing Director of social media agency Epic Signal, will share best practices she’s learned over 10+ years working in the category, and highlight some easily avoidable pitfalls that have given this medium a questionable reputation.
