How Sustainability Drives Innovation at Fortune Brainstorm Green 2013
225 views · Published 20 May 2013 · 28:19 · Indexed 14 November 2026
Channel: Fortune Magazine · 2013 · Science & Technology
Efficiency is fine, but breakthroughs come when a drive to become more sustainable helps create new products or services. Old carpet becomes input for new. A consumer electronics giant uses its engineering know-how to move into electric-car batteries, solar power and the design of smart cities. And a disruptive home care company reinvents soap bottles and laundry detergent. Panelists: Vance Bell, Chairman and CEO, Shaw Industries, a Berkshire Hathaway Co. Adam Lowry, Founder and Chief Greenskeeper, Method Joe Taylor, Chairman and CEO, Panasonic Corporation of North America Moderator: Natalie Allen, CNN International
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