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FESPA TV: Michelle Adams - Marketing Brainology USA

607 views · Published 6 February 2013 · 3:34 · Indexed 25 October 2026

Channel: FESPA · 2013 · Science & Technology

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Michelle Adams is a recognized speaker in translating consumer and shopper insights to marketing and corporate America; especially the latest findings from Virtual Shopping & NeuroScience. Working with PepsiCo the past 10 years, she has focused on understanding both rational and emotional decision-making of male and female shoppers. She is the founder of Marketing Brainology, a new company focused on helping companies better connect to consumers and shoppers and understand their decision making.     

Michelle was the Vice-President of Customer Strategy and Shopper Insights for PepsiCo,working with some of their most strategic retailers across the beverage and food businesses.  While at Frito-Lay, she was responsiblefor the SMART Learning Center, a retail theater focused on state-of-the art consumer and shopper research.  Her passion is in understanding how to better understand shopper attitudes and behaviors; including neurological research. While at PepsiCo, she regularly presented to top leaders on how to better connect to women. 
 
Michelle is an active industry board member; serving on the POPAI Advisory Board in Marketing to Retail; as the co-chair of their research sub-committee.  Over the past 6 months, Michelle has been presenting the results of a comprehensive POPAI study on how shoppers make decisions prior to choosing a store and while in grocery stores; including assessing their attitudes and behaviors.  Neurological research and eye tracking are providing robust, game-changing insights for the industry.  She also just finished a 3-year term on AMA's Marketing Research Board.

Michelle has a Ph.D. in Political Economy from the University of Texas at Dallas and was an adjunct professor for the University of Texas at Dallas and Southern Methodist University in Dallas for 15 years. Find out more at http://www.fespa.com

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