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Topic clusters The Next Evolution of SEO

1,064 views · Published 20 October 2018 · 8:04 · Indexed 7 October 2026

Channel: Cereal Entrepreneur - Jordan Steen · 2018 · Education

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Topic clusters: The Next Evolution of SEO

As we all know by now, SEO is a tricky thing that keeps changing. What are topic clusters and how do you build them for your or your client's site? Today, Cereal Entrepreneur has you covered. 

Basically, topic clusters are the segments of content you find on your website. Topic clusters go hand-in-hand with content marketing and make everything that much more searchable. 

Creating a Topic Cluster Plan:

First step is to ask “What are the 5-10 problems that my company’s buyer persona has that we help them through?” This is how you identify what your clusters are.

If you already have content on your website, go through your top performing pieces and organize them into different “buyer” problems. These will be your pillar content, which will connect to all sub-content related to that topic

Creating a Cluster:
 Once pillar topic has been decided you want to create cluster topics ( blogs or pieces of content} that branch out of of your pillar topic via an internal hyperlink in both pages.
Keyword research is a great way to determine which content is best suited for your cluster
Make a list of subcontent   related to your pillar topic and keep track of the cluster your creating.
If you website is already rich with content keyword research tools like ubersuggest and serpstat will find related content and keywords that link back to the pillar topic.
SEO lead generation will start to take effect immediately.

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