Marketing Case Insight 2.1: BrainJuicer Labs
2,073 views · Published 26 March 2014 · 12:16 · Indexed 26 October 2026
Channel: Oxford Academic (Oxford University Press) · 2014 · Education
Paul Baines speaks to Orlando Wood, Managing Director of BrainJuicer Labs, about understanding and evaluating the behaviour of its client MasterCard's financial services consumers. BrainJuicer Labs is an innovative market research agency, seeking to help its clients better understand and predict consumer behaviour. This video case focuses on the work completed for its client, MasterCard, and a project to evaluate and the actual behaviour of financial services consumers, as opposed to their intended behaviour, and how this can be altered. This video case study corresponds to Chapter 2 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
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