Friction: The #1 Killer of Workplace Productivity

858 views · Published 12 April 2017 · 1:01:32 · Indexed 6 November 2026

Channel: BetterCloud · 2017 · Science & Technology

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Fric·tion - noun - the resistance that one surface or object encounters when moving over another. 

In the world of IT, consider two forces - productivity and technology. When they complement each other, it's a beautiful thing. When they are at odds, that’s Friction - when technology, or the lack thereof, actually makes you LESS productive. 

Friction takes different shapes, proudly and defiantly casting its dark shadow over productivity, employee retention, and ultimately profitability, while impacting everyone from the CEO to the perky new marketing intern. 

And while adopting more technology may help, often one type of friction takes the place of another, leaving IT without a clear solution.

Attend this webinar to learn:

*How to think strategically about reducing friction when considering new technology

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