There is No China Button
70 views · Published 21 June 2016 · 1:00:11 · Indexed 10 November 2026
Channel: Microsoft Research · 2016 · Science & Technology
There's never been a better time to build hardware. Consumers want to connect everything to their phone. Prototyping is "solved". Kickstarter will provide you with the upfront funds. But... while making something once is easy; making something that can be made is hard – very hard. Hardware takes longer, costs a lot and requires more people. It can be perilous for a company, but the rewards can be great. This talk outlines some of the pitfalls that have befallen hardware companies in the past – and still do today.
