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7 POWER TIPS For Managing Effective Google Shopping Campaigns | Marketing Tip Tuesday

644 views · Published 23 March 2017 · 1:00 · Indexed 3 October 2026

Channel: Marketing 360 · 2017 · Science & Technology

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Are you a shopping ad expert? Comment with your best tips!

Transcribed:

1) When doing Google Shopping it’s important to optimize organically for your top converting terms for Google Shopping.
You need to generate a sense of urgency to get people to convert with your promotions through shopping.

2)Segmentation of your campaigns allows you to identify and build out the campaigns on a more granular level so that you can really understand what's performing better for you.

3) Use your custom labels

4) Be on the lookout for products that have less than 1% click through rate and a lot of impressions.  Chances are your product title and product description need some work.

5) Keep in mind that with Google Shopping bids are really powerful.  

6) You can actually have the same products in different campaigns with different bids to maximize the exposure.

7) Building out your campaigns both vertically and laterally within the account is going to help you to more efficiently and more effectively scale your campaigns to new heights as you continue to grow

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