EB Lane Drives Marketing Strategy with Data
1,529 views · Published 28 February 2013 · 1:58 · Indexed 23 October 2026
Channel: Tableau · 2013 · Science & Technology
The oldest marketing agency in the Southwest, EB Lane uses Tableau to improve their client strategies as well as communicate those strategies to clients. As Director of Digital Strategy Shailesh Ghimire explains, "Everything in marketing right now is about how you can leverage data from performance metrics to improve your strategy. A lot of agencies don't have the capabilities to be able to handle that kind of data." With Tableau, EB Lane does. And that's getting the agency noticed —- and helping their clients better understand the whys behind EB Lane's strategic recommendations.
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