Will Jeremy Lin Be a George Foreman or a J.Lo?

1,559 views · Published 22 March 2012 · 3:35 · Indexed 27 October 2026

Channel: The Wall Street Journal · 2012 · News & Politics

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Volvo is betting Jeremy Lin can help it sell cars. But history shows that predicting which celebrity endorsements work is as tricky as guessing which Harvard dribblers are NBA material, Quentin Fottrell reports on Markets Hub. 
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