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Serta | Television Commercial | 1999

2,823 views · Published 10 August 2016 · 0:16 · Indexed 25 October 2026

Channel: Analog Indulgence · 2016 · Entertainment

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Serta | Television Commercial | 1999

Serta is an American company based in Hoffman Estates, Illinois that specializes in developing and manufacturing mattresses. It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name; subsequently eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, (which ultimately held 27 of the 34 U.S. Serta manufacturing licenses).[1] In 2005, two private equity groups teamed up to purchase National Bedding Co.--The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management; and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.[2] The American company Serta International is a subsidiary of the American company Serta Simmons Holdings LLC.

Serta is the largest mattress brand in the United States, and offers three main types of mattresses - traditional inner spring, gel-infused memory foam, and hybrid mattresses which combine both. Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers.[3] Serta mattresses are also offered on cable home shopping channel ShopNBC.

The company is famous for its "Counting Sheep" advertising campaign which were animated by Aardman Animations and first created in 2000.

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