Look Who it Was Random video

Paul Ramondo gives a quick tip on split testing your facebook advertising to maximize your ad spend.

866 views · Published 3 December 2018 · 1:01 · Indexed 21 September 2026

Channel: Thinkific · 2018 · Education

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Part of our Course Creator Expert Quick Tip Series. Join Paul Ramondo, a Facebook Ad and Digital Marketing Expert from Perth Australia, as he shares his Quick Tip for course creators about split testing your ads to make sure that your Facebook ads are performing at their best to get results for your online course. 

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“It’s and old one but it's a good one, split test your assumptions right. So whether it's split testing at the Ad Set level or at the actual Ad level in terms of headline creative as well as in the Ad Set level in terms of targeting, you want to be split testing your assumptions because what you may necessarily think is going to work for your audience may not actually work for your audience. The amount of times that I've been wrong, just absolutely wrong, about my targeting and my ad creative just blows my mind and it gets me really excited when I am wrong because I am like cool I'm split testing my assumptions and letting the data drive all of my insights and optimizations moving forward, which ultimately variable to whatever your goal is, is going to allow you get a better return on investment or a lower cost per acquisition. My name is Paul Ramondo. I'm a digital marketer slash entrepreneur. I speak at conferences and I'd just like to have fun with what I do.” Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk.

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