Look Who it Was Random video

Future of Web Apps UK 2011: To Catch a Virus

1,306 views · Published 10 October 2011 · 35:21 · Indexed 19 October 2026

Channel: Barbara · 2011 · Science & Technology

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Slides: http://www.slideshare.net/becmacdo/actual-fowa

Finished building your awesome new app and ready to take your market by storm? Get ready for the real hard part: getting users. It's a challenge that engineering can't solve but with the right planning, user growth can be incorporated directly into your core product. How? Viral loops.

Barbara Macdonald is a founder and VP Engineering of Willet, a Canadian startup that is "Doing Social Right" for online retailers. She is a Computer Science grad from the University of Waterloo and an ex-Googler.
Barbara is a tea fanatic and could outlast anyone in a zombie apocalypse. Don't believe her? Just ask!

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