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Adolfo Fernández (Google) on International expansion for startups | TNW Conference 2018 | #TNW2018

1,747 views · Published 6 June 2018 · 20:15 · Indexed 14 November 2026

Channel: TNW · 2018 · Science & Technology

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With the rise of competition around the globe, it is becoming increasingly more difficult for startups to differentiate from competitors. As tempting as it is to dive into a potentially exciting new market, it’s important to research its local demographic, language, and culture beforehand. A sure way of keeping ahead of competition is by offering localized user experiences – tailored to each market a company serves. Learn how personalization leads to better customer relationships, an increase in customer acquisitions, and the potential for exponential growth across international markets.

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