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Reimagining Health: Will you live to be 130? | Joana Santos Silva | TEDxCatólicaLisbonSBE

990 views · Published 18 December 2018 · 11:19 · Indexed 3 October 2026

Channel: TEDx Talks · 2018 · Nonprofits & Activism

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NOTE FROM TED: This talk only represents the speaker's personal views and understanding of emerging technologies and aging. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdf

From the day you are born you are faced with one certain inevitability: your own mortality. Access to healthcare, increased longevity and overall quality of life have never been so high. Today, technological advancements make it possible to imagine a world of personalized healthcare. Therefore, it is quite possible that many of us will live well past the age of 100. Joana is a professor at Católica Lisbon School of Business & Economics specializing in digital marketing, digital transformation and strategy. She is the Director of the Digital Business Initiative at Católica-Lisbon in the area of Marketing.  Formerly, Joana worked in the pharmaceutical industry in the areas of business development and strategic marketing. For the past 8 years, Joana has dedicated her career as a lecturer and consultant in diverse sectors such as healthcare, retail, telco, energy, mobility, and hospitality (among others). Her work focuses mainly on the impact of new technology is having on businesses, consumers, and society at large. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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