Business & Leadership : Mythology Used in Advertising

2,108 views · Published 26 May 2009 · 3:29 · Indexed 1 October 2026

Channel: ehow · 2009 · Howto & Style

Watch on YouTube

Mythology is commonly used in advertising to show the features of a product, highlight how a product will increase sex appeal, and explain how a product will reduce fear or worry. Use mythology to show how products make people winners with tips from a business management consultant in this free video on advertising.

Expert: Peter Cook
Contact: www.academy-of-rock.co.uk
Bio: Peter Cook has more than 25 years of business, academic and consultancy experience.
Filmmaker: Kathy Stannard

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