We Can Do Better Than Likes and Shares: What Advocates Need to Know to Spark and Sustain Action
573 views · Published 15 November 2018 · 1:37:28 · Indexed 19 October 2026
Channel: The Aspen Institute · 2018 · News & Politics
Many organizations want to inspire people to act in support of a cause. But too often, people engage as a one-off, or at best, sporadically. So we advocates design the next campaign hoping for new converts or a new way to inspire the already converted to act again. We’re not very good at it. What, exactly, needs to change to produce sustained activation and meaningful actions? Drawing from examples of humanitarian and global development campaigns, Edith Asibey discussed “Tiny Habits,” a behavior model that could underpin a more effective approach to digital advocacy. The presentation and discussion provided participants with ideas, tools, and tips to design more effective communication, advocacy and fundraising strategies, and ways to strengthen their advocacy evaluation plans. Handy time guide for the recording: 6:50 - Agenda for the session 10:43 - What is social media engagement? How are we doing? 14:24 - How social media data informed UNICEF's response to the Zika virus crisis in Brazil 43:00 - Sustaining engagement: Team UNICEF's Get Active for Children (Rio Olympics) 1hr 00 - Going further: the role of behavior design in gaining and sustaining engagement 1hr 12 - Introducing Tiny Habits and what this approach to behavior design could mean for digital advocacy 1hr 20 - Summary and Q&A
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