Dell's Binhammer: Measure Whatever, it's the Customer that Matters

47 views · Published 2 September 2010 · 8:33 · Indexed 19 September 2026

Channel: Fast Company · 2010 · People & Blogs

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Dell makes a huge effort in the social media sphere, but does it generate sales? Ultimately they hope so, but Dell is trying to do more than move a few units. Richard Binhammer explains.

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