Look Who it Was Random video

The role of social media in shaping 'everyday celebrity': Christine Griffin at TEDxBathUniversity

2,051 views · Published 28 March 2014 · 16:53 · Indexed 10 October 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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Christine Griffin has been investigating the influence that marketing alcohol on social media platforms has on the drinking behaviour of young adults. Her research interests focus on young people's experiences of 'branded' leisure at music festivals, on the clubbing and dancing cultures and on the marketing of drinks in relation to young adults' everyday drinking culture. In this daring talk, Professor Griffin will explore the relation between youth, identity and consumption challenging the way that young people are represented as trouble makers and a cause of concern.

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