WPP: The Making of a Case Study
1,340 views · Published 5 December 2013 · 3:08 · Indexed 19 October 2026
Channel: IESE Business School · 2013 · Education
From the very start the case study has formed the basis of IESE's teaching philosophy as it fosters debate and gives students the opportunity to learn to solve problems through real life business situations. In this video Prof. Pankaj Ghemawat takes us behind the scenes to see how he went about preparing the case of the advertising and marketing company WPP. Buy the case here http://www.iesep.com/es/wpp-and-the-globalization-of-marketing-services-88549.html SUBSCRIBE to Our YouTube Channel: Keep up to date with IESE's news! http://bit.ly/IESEyoutube http://www.iese.edu/
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