Commercial Innovation Conference
182 views · Published 14 November 2013 · 1:05:49 · Indexed 19 October 2026
Channel: Center for Strategic & International Studies · 2013 · Education
Innovation in production/supply networks has been a key element in the marketplace success of advanced products, expanding consumer acceptance in developed & emerging economies. Reaching consumers, whether through relevant marketing or creative approaches to distribution, is an area of substantial innovation. The Center for Strategic and International Studies William M. Scholl Chair in International Business invites you to its Commercial Innovation Conference. The conference will examine three cases to illustrate the challenge of commercial innovation and the substantial amount of creative energy was necessary to achieve successful adoption. Without this continued application of know-how and problem-solving, the products would not have succeeded. Wednesday, November 13th, 2013 8:30AM to 11:30AM CSIS, 2nd Floor Conference Room 1616 Rhode Island Avenue, NW, Washington, DC 20036 PROPOSED AGENDA 8:30 - Registration of Participants 9:00 - Welcome Dr. John Hamre President and CEO, Center for Strategic and International Studies 9:10 - Opening Perspective Scott Miller Senior Adviser and Scholl Chair in International Business, Center for Strategic and International Studies 9:20 - Presentations Clifford Samuel Vice President, Access Operations and Emerging Markets, Gilead Sciences, Inc. Case: Antiretroviral therapy in developing countries and emerging markets Keith Zook Global Sustainability Manager, Disaster/Humanitarian Relief and Corporate Product Donation, Procter & Gamble (retired) Case: P&G Purifier of Water Amgad Shehata Vice President, International Public Affairs, United Parcel Service Case: Temperature-sensitive supply chains 10:15 - Administration Perspective: Commercial Innovation Policy and Practice Stanford McCoy Assistant U.S. Trade Representative, Intellectual Property and Innovation, Office of the U.S. Trade Representative 10:45 - Questions from the Audience 11:30 - Closing To RSVP for this event, email to [email protected] or click the registration link. Programs SCHOLL CHAIR IN INTERNATIONAL BUSINESS Topics ECONOMIC DEVELOPMENT AND RECONSTRUCTION, TRADE AND ECONOMICS
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