Consumer Behavior and Marketing Dynamics

3,347 views · Published 6 November 2017 · 27:56 · Indexed 20 October 2026

Channel: Beach TV CSULB · 2017 · Education

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Dr. Christine Kang of CSULB’s Marketing Department tells it like it is in the world of consumer behavior,   relating how marketing companies study consumers and steer them toward specific products.

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