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I Self Devine - Behind: I Am / This Is It

1,286 views · Published 23 July 2015 · 1:40 · Indexed 23 September 2026

Channel: Rhymesayers Entertainment · 2015 · Music

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Rhymesayers & I Self Devine Present "Behind: Self Destruction" 

Episode 2 "I Am / This Is It."

Since the early 90's, I Self Devine has been an active part of the Twin Cities Hip Hop scene. As a part of The Micranots and the Universal Vibe Squad, he helped make a mark that provided an unquantifiable impact, an aftermath of inspiration and an influence that can still be felt and heard today. “Self Destruction”, his first solo album, was a key turning point in his career as he took the time to look inside and give the listener a more personal view. The result was an album that differed, in many ways, from what he had done previously, but not without reflecting on some of that past in the songs' narratives. With “Self Destruction”, we witnessed the perfect fusion of the music and man, all the triumphs as well as the challenges. The album was released at a time when artists' access to video wasn’t as common or abundant, so with the 10-Year Anniversary upon us, it seemed like the perfect time to look back on this pivotal Twin Cities Hip Hop album and let I Self Devine tell the story of Self Destruction. This series will give background stories and/or meanings to every song on the album, including some B-sides and Bonus Cuts that coincided with the release. But first, this introductory video gives some insight on what lead I Self to record a solo album, and the meaning behind the title.

On Saturday, August 1st at the 7th Street Entry I Self Devine will perform the album, “Self Destruction”, with guest performances by Sarah White, Muja Messiah, Lioness, DJ Todda, DJ Just Nine, and host Tish Jones!

Tickets are available NOW at Fifth Element, The Depot, and First Avenue (to purchase online: bit.ly/ISelf0801).

Also, for a limited time, buy "Self Destruction" for only $4.99 (CD or MP3 version) at Fifth Element: bit.ly/ISelfDevineMerch

Credits:
Filmed & Edited by Christian Sundquist
Interviewed & Conceived by Kevin Beacham
Filmed at The Hideaway Studios

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