Changing Paradigms | Daina Middleton | Talks to Google
1,606 views · Published 3 December 2012 · 1:01:18 · Indexed 22 October 2026
Channel: Talks at Google · 2012 · Education
Women@Google Presents: Daina Middleton Abstract: Daina Middleton, Global CEO for Performics, talks about her path to CEO and thoughts on opportunities in women's leadership. Bio: Daina is the global CEO of Performics, the performance marketing division of Publicis Groupe. Prior to joining Performics, Daina served for two years at Moxie Interactive, another Publicis Groupe agency, as senior vice president of Sunao, an innovation group comprised of four departments: participant insight, emerging trends, measurement and analytics, and market innovation. Before moving to the agency side of the industry, Daina spent 16 years working at Hewlett-Packard in key marketing communications positions across most of the core segments in the company's businesses. At the time of her departure she was the director of advertising for HP's $28 billion global Imaging and Printing Group, managing both digital and traditional mediums overseeing SEO, SEM, social marketing, web site development, and cross-media effectiveness and measurement. She was named as one of Mobile Marketer's 2011 Mobile Women to Watch and we are excited to hear more from her on her career and some of the keys to her success. Date: November 7, 2012
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