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TEDxTerrytalks 2010 - Brad Peppinck - Social Media is Dead

2,324 views · Published 23 February 2011 · 14:13 · Indexed 15 October 2026

Channel: TEDx Talks · 2011 · Education

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Six years after it was first introduced, decades in development, and years in operation, Web 2.0 is now outdated -- obsolete -- dead. Web 2.0 was said to encompass the information sharing, user-generated  content, and collaborative elements of the World Wide Web. That includes blogs, Facebook, Twitter, Youtube, and even the comments enabled on these  sites (remember when you weren't able to "like" something by the click of a button?).

But before we bring out the pallbearers and morosely sing Danny Boy, let me explain why I think social media is dead: Your friends are shutting down their Facebook profiles.  Twitter is used more as a professional, rather than social, networking tool.
Bloggers, and the like, are removing the social networking functions embedded  in their sites.
 
Social media will always continue to surround our increasingly online worlds.  But it won't replace the very core of community building; it is not capitalizing on  the basic fundamentals of communities. That's why Web 0.5 is resurging online.  Mediafiles like me are seeking out an open dialogue where people share ideas.  We want avenues where ideas are displayed with text and appropriate images -- this is Web 0.5.

This talk will examine the pedagogical, social, and professional  implications of this assertion. Anecdotally tracing my opinion across blogs and  social networking sites, I will support the claim: social media is no longer about  innovation -- it's here and we have to realize its ubiquity. However, its claimed  supremacy will never be realized. Web 2.0 is in direct competition with Web 0.5.

(http://terry.ubc.ca/tedxterrytalks)

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