The other guy who drives our decisions & behaviour : Ram Prassad at TEDxNMIMSBangalore

1,906 views · Published 4 April 2014 · 17:42 · Indexed 23 September 2026

Channel: TEDx Talks · 2014 · Nonprofits & Activism

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We want to improve our decisions & influence others decisions. 
We have been fed a version that we are rational, logical beings and in control of our decisions. What if this sin't fully true? We have a better chance of solving complex behavioural challenges if we understand what really drives our behaviour.

Ram Prasad is a co-founder of Final Mile Consulting, a consulting company founded on the precepts of Behavioural Sciences & Design.

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