The other guy who drives our decisions & behaviour : Ram Prassad at TEDxNMIMSBangalore
1,906 views · Published 4 April 2014 · 17:42 · Indexed 23 September 2026
Channel: TEDx Talks · 2014 · Nonprofits & Activism
We want to improve our decisions & influence others decisions. We have been fed a version that we are rational, logical beings and in control of our decisions. What if this sin't fully true? We have a better chance of solving complex behavioural challenges if we understand what really drives our behaviour. Ram Prasad is a co-founder of Final Mile Consulting, a consulting company founded on the precepts of Behavioural Sciences & Design. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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