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Research & creativity in the corporate media environment | Andy Dobson | TEDxTeessideUniversity 2011

477 views · Published 20 May 2011 · 25:14 · Indexed 20 September 2026

Channel: TEDx Talks · 2011 · Science & Technology

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Born in London, and raised in the North East, Andrew Dobson is a Creative Technologist and Development Manager at Sky Creative, the internal creative agency for BSkyB.  A Flash evangelist since version 1, he has spearheaded the development of much of Sky's internal rich media work, including the Sky News Digital Signage product which is seen by millions at railway stations and other sites around the UK.
Andy's talk: 'Research and Creativity in the corporate media environment'
With some demonstrations of utterly frivolous technology, Andy will take a look at how an internal culture of Research & Development helps make better digital creative at Sky, and will explore the opportunities that the abstract can bring.

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