Startup Vive Offers Unlimited Blowouts
475 views · Published 6 May 2015 · 3:18 · Indexed 4 November 2026
Channel: FOX 5 New York · 2015 · Howto & Style
Ladies, a brand-new company is making it cheaper than ever to get your hair done. It's called Vive---a subscription service that offers unlimited blowouts for $99 a month. Alanna Gregory came up with the idea back in 2012 when she was working crazy hours on Wall Street and was constantly struggling to get last-minute hair appointments. Gregory decided to create a network of salons to solve that problem after talking with hundreds of women who were also looking for last-minute appointments and hundreds of salon owners who thought they could benefit, too. So how does Vive work? Sign up at www.vive.co and pay $99 for the month. Then when you need a blowout, give the Vive between 30 minutes or up to three days' warning, enter an address near your home, your office, or where you're going out that night, then hit "request." Gregory says Vive will get back to you in 15 minutes or less, sending you both an email and a text to let you know where you're booked for a blowout. Vive allows you to book up to one appointment a day. Do that, and your cost per blowout is only about $3. Book just once a week and you'll pay about $25, still a pretty good discount. Gregory says that when she developed Vive she looked at the data of about 1,000 salons and found the average price of a blowout in Manhattan falls between $40 and $45. Right now, Vive works with 75 salons in New York City, and is hoping to add more if they meet Gregory's tough standards. She puts every prospective salon through a rigorous interview process, asking about their product lines, number of stylists, educational and training programs. Vive is just a few weeks old so it is currently in beta testing. If you are interested in joining, add your name and ZIP code to the waiting list on the website. That will also help the company figure out where the highest demand for Vive is, so it can expand. Gregory says Vive hopes to be in Brooklyn soon. --ALISON MORRIS
